I’m sure a lot of people expect me to write about Batman Incorporated #8
this week, but I’m not going to do that. I’ve talked a lot about comic book death, what it means, how it can be used effectively. And I don’t think we can accurately judge how effective a death is until the story is over (three more issues, if I’m not mistaken). I’m also not going to talk about the fact that it was spoiled two days early in the pages of the New York Post
, because what can I possibly say that I haven’t said already? What other way is there to say I think releasing information like this to the mainstream press ahead of time is a cheap stunt that results in a short-term sales boost and creates false scarcity at the expense of fans who have spent months – sometimes years – reading a series and would actually like a chance to turn a page and be genuinely goddamn surprised for once in their lives? Seriously, if you can think of another way to say it, let me know. The 17,000 ways I’ve tried so far clearly aren’t working.